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Churchill Insurance Company : ウィキペディア英語版
Churchill Insurance

Churchill Insurance is a United Kingdom insurance company based in Bromley, London. Founded in 1989, as one of the country’s first direct car insurance companies, the company has expanded to offer a range of general insurance products. Churchill is part of the Direct Line Group; policies are underwritten by the parent United Kingdom Insurance Limited.
Churchill is notable for its advertising, that features an talking nodding dog mascot.
==History==
Churchill Insurance Company Limited was launched by founder Martin Long in June 1989, as a direct car insurance provider. Long was backed by Winterthur, at that time a Credit Suisse subsidiary. Home insurance was added to the Churchill product range a year later.
In 1994, it began the use of a bulldog as the company's mascot. In 1995, Churchill launched its first website, and an credit card. It also became the first United Kingdom insurer to offer motor insurance estimates, via interactive media kiosks. In 1996, Churchill was awarded Investors in People, and an ISO9002 accreditation. The same year, the nodding dog was introduced to its advertising. A new product was also launched, in the shape of breakdown cover.
In 1997, Churchill Insurance was named in ''Britain’s Best Employers'' for the first time, the year the company moved to its current headquarters, Churchill Court. Travel insurance and pet insurance products were also introduced. In October 1999, motorcycle insurance broker Devitt Insurance was acquired. The company also launched its first e-commerce facility, enabling online car and home insurance quotes. In 2000, it acquired the Churchill.com domain name for online activity and acquired NIG.
In February 2002, Churchill bought Prudential’s insurance business. In June 2003, the business was purchased by the Royal Bank of Scotland Group for £1.1bn. This brought Churchill into RBS' insurance division alongside Direct Line – another company Long had been involved in launching.
Following the bailout of RBS by the United Kingdom Government in 2008, the EU demanded that certain group assets be sold off, including the company's insurance division. In February 2012, Churchill became part of the new Direct Line Group, which was created ahead of a divestment, which was completed in February 2014.〔(【引用サイトリンク】title=RBS set to make £1bn from remaining Direct Line stake )

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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